HOW WE DO IT
A proven ability to deliver scale.
We provide highly attractive energy efficiency and warranty solutions to customers on behalf of our utility partners.
Program success requires scale, and many utilities that are promised that scale can be achieved through direct mail or bill inserts are left disappointed. We build scale through mover calls. Mover calls comprise, on average, 20 percent of a utility’s total call center volume. With specially trained representatives, we have proven our ability to achieve unheard-of scale by handling service calls and skillfully transitioning into product or service offerings. The key to our success: We take care of the customer first.
Our results speak for themselves. We consistently achieve a 25 percent acceptance rate versus two percent in a typical direct mail program. That provides the scale necessary to generate significant recurring revenues and earnings.
Our approach to achieving scale has other benefits as well. We apply insights and data from inbound calls to increase the effectiveness of other, traditional outbound channels. We use sophisticated predictive models and segmentation techniques in direct mail, advertising, bill inserts and outbound calls to further grow relationships.
Service delivery contributes to both scale and retention. We carefully select and monitor our providers — some are wholly owned, others are strategic partners — to maintain high standards of professionalism and quality.
